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I hate the word brand
So, I’m talking to a colleague who has just asked me for the top ten rules on brand engagement inside businesses and to be quite honest I just put my head in my hands, slumped forward and let out an...
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Santa’s brand book
Wonderful stuff from the Quietroom. A brand book on Santa. But I noticed no EVP (Elf Value Proposition) – so I wrote one… The EVP: Elf Value Proposition You’ll need to bring the following to work…...
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Leading in the age of danger
I was talking to a journalist on the phone yesterday – a very rare occurrence so not I’m not being blasé about it – and she asked me whether damaged brands like the banks and BP would have trouble...
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The Chief Marketing & People Officer anyone?
I’m writing a piece for a client at the moment on Employer branding. I’m thinking of calling it “Get yourself a job you really love and you’ll never have to work again”. Anyhow, it’s going to cover...
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The Chief Marketing & People Officer part 2
THE NEW ORGANISATIONAL THINKING So, I finished the first post with some thoughts about how ‘control is no longer ours’, and it really isn’t. If anything that’s been underlined by a book I am reading...
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It’s the people stupid. And it’s the real people inside organisations that...
I think it was Michael Eisner that once said that a brand was the product of a thousand small gestures. What a wonderful saying. I particularly love the word gesture as it suggests that the smallest...
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Is your brand in the hands of your employee bloggers and twitterers?
The session on Social Media at the Reputation in Oil Gas & Mining conference opened with the observation made by one commentator recently that employees should spend an hour a day on each social...
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What almost kills you makes you stronger
I spend my work life helping organisations get a bit of clarity around their vision, values and strategy and then bring this to life for their people. It’s what I do. When I’m not doing that, then my...
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